Breaking news hit the dance music scene today as it’s been revealed that VICE, the global youth media company known for their original online video destination VICE.com, which houses digital channels, a magazine, a record label, and more, has launched their latest campaign in a partnership with Recreation Worldwide on THUMP, a new channel that showcases electronic dance music in every aspect: the artists, the culture, the trends, the experience, and most importantly – the music itself.
THUMP is a new video platform and host for exclusive partnerships and content; with today’s launch, we are already given several exclusive videos of different kinds, like the official music video to Tommy Trash’s classic track Monkey See Monkey Do (created by the Jim Henson company!), a preview of a new web series called The Arrival that gives a backstage look at the artists’ lives from when they started until their arrival on some of the world’s greatest dance stages and DJ booths today (the first teaser is with Claude VonStroke), and Seven Days In Dada Land, which features a lucky fan who gets to record his experience on the road with the wild Dada Life duo for a week straight, among so much more.
Some artists already confirmed to have exclusive content on the THUMP channel are Richie Hawtin, Bingo Players, Above & Beyond, Dada Life, Tommy Trash, Pretty Lights, DJ Shadow, Kill The Noise, to name a few. Besides music videos and artist content, the THUMP channel will also serve as an informative portal with shows like What Is ___ Anyway?, which breaks down different dance music terminology for the viewer each week, and Otherworld, which takes viewers to far reaches of the globe for live event experiences. Several other shows are also on the channel, so make sure to check them all out!
THUMP is a really exciting venture that will provide some really amazing content in the industry for quite some time, so make sure to check out the YouTube channel as well as the videos below to get the first glimpse! Stay tuned for more!
Tommy Trash – Monkey See Monkey Do (Official Video)
The Arrival – Claude VonStroke
Seven Days In Dada Land (Trailer)