[News] Swedish House Mafia Official Announcement [23.09.11]

Is there a day the world has been expecting more than September 23rd? I don’t think so. To remind you the whole thing or simply to put you in context, the biggest House unit ever build, the Swedish House Mafia, has announced a month ago or so that on September 23rd, a major announcement will be made.  They have teased us in a Pete Tong Radio show on BBC Radio 1 on September 16 but has announced nothing revealing. However, to support their point, they’ve unveiled a mysterious code in Creamfields.

Some crazy/curious/ intelligent fans have tried to decrypt this code and where surprisingly right.

The SHM even specified that this announcement was their greatest accomplishment they have ever made. Well guys, time’s out. They were right. The revolution has just begun. House music’s silently taking over control the whole music industry and we are just about to assist to the first chapter of this revolution. Via their Facebook & Twitter, the SHM have finally announced a couple of minutes ago the news everyone was waiting for. They will be playing in the legendary Madison Square Garden on December 16th 2011 and also in the gigantic renowned Milton Keynes Bowl in England on July 14th 2012. The Milton Keynes Bowl has a current capacity of 65 000 people. This will officially be the biggest House music show ever produce beating by far (9000 people) the last record that was a 56 000 people attendance at a Tïesto performance. Also, after the undeniable success of their latest CD called “Until One”, they’ve announced a brand new LIVE CD to be released on December 2011.  Such great news on this beautiful day. I hope you’re ready guys, because the one who aren’t, you aren’t made for house music. Extra: ANOTHER DATE IS SET!!!!! Brazil get ready for 28.09.11 what will this next announcement tell us along side the announcement made for Australian’s10.10.11, save the date. What venue shall be next for this amazing trio?

To avoid you the blurry text in the beginning of the video, here is what’s written:

Thanks for tuning in for this message. The news we are about to launch is a testament to how much the scene has grown and there is no-one other than you that makes that possible. It’s important to say noew that the chances offered to our scene now are in line with some of the biggest bands out there. The magic of this is that while the scene is the biggest it’s ever been, it’s still the best kept secret in the world.

Yes, sure, so many of the world’s greatest electronic producers are now on daytime radio “across the globe”, or they’re on MTV and big businessmen scratch their heads at how to get involved with the movement. But, the beating heart of the scene…the dancefloor, is still one for the brave of heart and the true of soul.

New music is born every day in secret forums, backroom dancefloors, bedrooms computers and passed round the world with a “sssshhhh” and a wink. As attendance rises and the venues that house the rave’s grow in notoriety, the code is the same.


We just do it in some of the world best god damn places in the world.

History is made by people.


They are right. People, LETS DO THIS! 

Here’s a link to the website : http://230911.com/

Swedish House Mafia on Social Networks
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2 Comments on "[News] Swedish House Mafia Official Announcement [23.09.11]"

  1. wtf September 24, 2011 at 9:48 am - Reply

    SHM totally forgot about Fatboy Slim’s Brighton Beach parties, with more than 200.000 people

  2. Berlin September 24, 2011 at 12:48 pm - Reply

    BERLIN ! <3

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